Lunere vs Google Local Services Ads

Lunere vs Google Local Services Ads isn't really a fight, because the two catch different homeowners. Local Services Ads catch the man who already typed foundation repair near me into Google. The Foundation Fix Pipeline reaches the man who has a sloping hallway floor and hasn't typed anything, because he blames the humidity or the old house or the dog. One harvests demand that exists. The other creates demand that was sitting there unspoken.

If you can only run one, run Local Services Ads first. Search intent is the cheapest intent there's. The reason to add something on top is that in most markets there aren't enough people searching this month to keep an estimator busy.

Think about who actually calls you. A share of your work comes from somebody who finally searched, usually after a realtor or an insurance adjuster said the word foundation out loud. That is the Local Services Ads customer, and he is ready. You want to be in front of him, with the badge, every single day.

Then there is everybody else. Doors that stick in August. A gap at the baseboard that got wider. A crack above the window that the wife keeps pointing at. These people are not searching, because they have not named the problem yet. Ads that show them a picture of their own wall and say that is settlement, not the house breathing, are how you reach them. That is the whole mechanism of the pipeline, and it is why the two sources do not cannibalise each other.

Google's own page on automated Local Services Ads lead credits says leads are first assessed when the customer makes initial contact, that leads judged invalid or low quality aren't charged, and that charged leads can be reassessed and credited later. It also says credits usually land on your account balance within 30 days and that the original charge still shows on your invoice.

The line to read twice is this one: Google no longer supports credits for job type not serviced and geo not serviced leads. Those two were the bread and butter of a foundation shop's disputes, because an irrigation question or a call from four counties over used to be creditable. Now they are not, so your service area and job type settings have to carry weight they did not carry before. Google says plainly that tightening those settings can reduce the number of leads you receive, which is the trade.

There is one more line worth knowing. Google says that if you regularly fail to answer calls or respond to messages, your ad ranking may be affected. Speed to lead on that channel is not just about closing, it is about staying visible.