How These Comparisons Are Researched
By Luis Johnson, founder of Lunere Digital. Published
I sell booked inspections to foundation repair contractors, and I publish comparisons of the other ways to buy that work, including the ones that compete with me. That's a conflict of interest, and the right response to it's to show the method rather than to claim there's no conflict.
Here's exactly how every comparison, alternatives and roundup page on this site is put together.
The short version
- Vendor facts come from the vendor's own current page, with the date it was read printed next to them.
- Every third-party number carries its publisher and a link, and no number here's a measured result of mine.
- Competitors are included in the lists even where they beat me, and every comparison says when the other option is the better buy.
- I'm not paid by any vendor on this site. No affiliate links, no sponsored placements.
- Anything I couldn't verify is written as not verified, not rounded into a claim.
Where the vendor facts come from
Lead pricing, lead sharing, credit rules, contract length and cancellation terms are read off the vendor's own published pages: their pricing page, their terms, their help center. Not off a review site, and not off another agency's blog.
Each of those pages prints the date I read it, because these terms change and a comparison with no date is a comparison you can't check. When a page is behind a login or a bot wall, the page says so instead of filling the gap with a guess.
How a roundup is built
Every ranked list on this site follows these steps
- Build the candidate list from vendors a US foundation repair contractor can actually buy from today.
- Include competitors, including the ones that are a better fit than me for some shops.
- Read each one's own current pages for what it sells and how it charges.
- Rank on what it costs to get one signed job, not on what it costs per lead.
- Say in the list itself that Lunere publishes it, and link back to this page.
- Print the date the list was last checked at the top of it.
What the rankings are based on
| What I weigh | Why it's in there |
|---|---|
| Cost per signed job | The only number that pays your crew. A cheap lead with a 4 percent close rate is expensive. |
| Exclusivity | Whether somebody else is calling the same homeowner, and whether that's in writing. |
| Who owns the account and the data | What you keep when you leave. |
| What triggers the charge | A click, a lead, a booking or an inspection that happened. |
| What happens when it goes wrong | Credits, refunds, the window to claim, and who decides. |
| Lock-in | Contract length and how you cancel. |
The conflict, stated plainly
I want you to book a call with me. That's why this site exists, and you should read every page on it with that in mind.
What I can do about it's make the comparisons checkable. Every vendor claim links to the vendor's own page, so you can confirm it without taking my word for anything. Where a competitor is better for a shop like yours, the page says so and explains when. If you find a line on this site that's wrong or out of date, tell me and I'll correct it and date the correction.
I'm not paid by any vendor named on this site, there are no affiliate links in any comparison, and no vendor has ever paid for placement in a list here.
How often this is rechecked
Vendor terms get reread on a rolling basis and the checked date on the page is updated when they do. A page whose date has gone stale is telling you to verify it yourself before you lean on it, and that's the honest reading of it.
Do you include competitors who beat you?
Yes. A list that happens to rank its publisher first isn't a list, it's an ad. Where another option fits a shop better, the page names it and says who it fits.
Are there affiliate links on this site?
No. Links to vendors are plain links to their own pages, and I make nothing if you click one or buy from them.
Why are there no case studies here?
Because there's no foundation client outcome to publish yet. When there's one, it will be published with the numbers in it and the client named, or not at all.
Read next
- What This Costs, and How the Math WorksHow the money works: a one time setup, then a flat fee per qualified inspection that happens, no retainer, and ad spend that goes to the platform on your own card.
- Foundation Repair Lead Generation Companies, RankedEleven places a US foundation repair contractor can buy work from today, ranked by what one signed job costs. Last, with sources.
- The Foundation Fix Pipeline, Step by StepHow a homeowner with a cracked wall becomes a dated inspection on your calendar: the ads, the form, the one minute callback, the booking and the reminders.