What This Costs, and How the Math Works

There are three numbers in this and only three. A one time setup fee to build the thing. A flat fee for each qualified inspection that actually happens. And your ad spend, which goes straight to the ad platform on your own card and never passes through me.

There's no retainer. You're not charged per lead, per click, per call or per form fill. I'm not going to print the exact figures here, and the reason is further down this page.

Because the fee is the small half of what this costs you, and quoting it alone would tell you almost nothing useful.

What decides whether this is cheap or expensive for your shop is the arithmetic underneath: what a signed job is worth to you, what share of inspections you close, and what a homeowner costs to reach in your ZIP codes. A shop signing $18,000 jobs at a 35 percent close rate and a shop signing $6,000 jobs at 15 percent are looking at the same fee and two completely different businesses.

So on the call we put your numbers in, out loud, and you can see the result before anybody talks about signing anything. If the math doesn't work in your market I'd rather tell you that on the call than take a setup fee from you.

Start from the only number that matters to you, which is what it costs to sign one job.

Take your ad spend for the month and add the inspection fees you paid in that month. Divide by the jobs you signed off them. That's your cost per signed job, and it's the number to compare against whatever you're paying Angi, a retainer agency or a call center today.

The honest part: the inspection fees scale with the bookings, so a slow month costs you less and a heavy month costs you more. The ad spend doesn't. It runs at whatever daily number you set, and it's the bigger line.

Billing runs weekly, in arrears, once the 72 hour window on each booking has closed. You get the list of the inspections you're paying for in the same message, with names on it, so a charge is never a lump sum you have to take on trust.

The campaigns live in your own ad account, billed to your own card. I get partner access, which you can pull back in one click.

That's deliberate and it costs me something: an agency that funds the spend out of its own pocket looks cheaper on day one, and it also owns the account, the data and the audience it built with your money. When you leave, it keeps all of it. That trade is worth reading properly before you pick either way.