Lead Sources for Foundation Repair, Cheapest First

These are twelve lead sources for foundation repair, ranked by what each one costs to sign one job rather than what it costs per call. This page ranks channels, not companies, and the vendor facts in it were. Every figure you will use here is your own, because mine would be a guess about your market.

Lunere Digital publishes this ranking and one of the twelve is what Lunere sells, so read it with that in mind and then read how the ranking is put together. I have put four channels that cost me nothing to recommend above the one I sell, because that is where they belong.

For each channel, write down three of your own numbers: what you spent on it last month, how many of those enquiries turned into an inspection you actually attended, and how many of those inspections you signed. Then divide the spend by the signed jobs. That is your cost per signed job, and it is the only figure that compares a $30 lead against a $350 appointment fairly.

Multiply the signed jobs by your average ticket and you have the revenue the channel produced. If the gross profit on that revenue is smaller than what you spent, stop the channel this week. The lead source cost calculator runs the same sums if you would rather type than scribble.

The homeowner you piered two years ago whose crawl space is now damp. Cost per signed job here is close to the price of the phone call and the drive out, because trust and the price conversation are already done. Most shops never work this list, so the arithmetic is simple: export every job from the last four years, call them in winter when the crews are quiet, and count what comes back. Any number above zero beats every paid channel below.

A neighbour who watched your truck sit on the street for three days and asked about her own sticking door. The spend is whatever you put into asking, which for most shops is one line at the end of a job and a follow-up text a month later. Divide that by the jobs it produced and the number is embarrassing next to anything you buy. The limit is volume, because you cannot turn referrals up on a Tuesday when the board is empty.

Inspectors find foundation movement for a living and agents need somebody to quote it before closing. The spend is time, coffee and a fast turnaround on reports, so your cost per signed job is mostly your own hours. It is slow to build and it pays for years. The catch is that these jobs come with a deadline and a buyer trying to shave your price, so protect the margin rather than chasing the volume.

The free business profile, the reviews on it, and the pages on your own site that answer what homeowners type when a wall bows. The spend is the hours you or somebody else puts in, or an agency fee if you buy it. Divide that by jobs signed over a year, not a month, because it pays late and then keeps paying. This is the one channel on the list that you still have when you stop spending.

Google charges you per lead in this unit, the homeowner picks your profile out of the set shown, and Foundations services is one of the categories Google lists in the US, per Google Local Services Help. You can claim credits on leads that should not have been charged. Your arithmetic is the month's charges divided by signed jobs. The ceiling is the search volume in your county, which is lower than most owners think.

Somebody else runs the advertising and the phone work and charges you when an inspection is on the calendar. This is what Lunere Digital sells, so weigh what follows accordingly. The sum is clean because the unit is already an appointment: fee per inspection, divided by the share of inspections you close. If you close a third of the inspections you attend, three fees equal one signed job, and you can compare that against everything above in one line.

Running your own ads to homeowners who have not searched for anything yet, reaching the ones blaming the humidity for a door that sticks. The spend is the daily budget plus whoever manages it. The arithmetic is the same divide, but you need a month of data before it means anything, and you need somebody answering form fills in minutes rather than hours or the whole budget leaks. Highest ceiling of anything here, and the least forgiving of a slow phone.

Bidding on the terms homeowners type when they already know they have a problem. Intent is as high as it gets, and so is the price per click, because the national roll-ups are bidding on the same words in your county. Your cost per signed job depends almost entirely on whether your landing page asks the four qualifying questions or just shows a phone number. Treat the first 60 days as paid research and judge it in month three.

Houses on one street were built the same year on the same soil, so when one has settlement the ones either side often do too. The spend is labour hours, which makes the sum your hourly cost times hours knocked, divided by jobs signed. It works best while your truck and the crew are visibly on the street, because that is your proof. It does not scale and it is miserable in February, but the cost per signed job is often lower than anything you buy.

A piece into a defined set of houses, usually an older subdivision with the clay and the age that produce the work. Your arithmetic is print and postage for the drop divided by signed jobs, and you must count across two or three months because people keep a mailer on the fridge. It is one of the few channels where you choose the houses rather than waiting for them, which is worth paying for in a market with thin search volume.

A booth, a table and two days of somebody's weekend. Count the booth fee, the materials and the wages, then divide by the jobs that actually signed, not the business cards collected. Most shops count the cards. The real value is slower than that: a stack of people who now recognise the name when the crack appears next spring, which means you judge a show by what closed six months later.

Last, and not by a small margin. Networx states on its own page that it matches a homeowner with a maximum of four professionals, and that is the shape of the category. You are paying for a race. The Federal Trade Commission approved a final order in April 2023 against HomeAdvisor, which also trades as Angi Leads, over how it marketed these leads to service providers. The sum still works, it just usually works out badly: spend divided by the few you win.